Despoina Filiou, Antonios Angelakis, Margarita Komninou
- The course will provide you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of your enterprise or business venture now, and in the future.
- By the end of this course unit, you will be able to understand concepts such as entrepreneurial mindset, strategic decision making, and business modeling.
- You will also apply your learning through case study examples, reflective exercises and other tests.
How well do you know your existing and prospective customers?
This course unit aims to bring you closer to your customers by introducing some general aspects related to the consumer’s buying decision-making process, as well as by exploring ways of discovering customer needs and wants through the implementation of marketing research.
By the end of this course unit, you will be surprised how even a simple low-cost marketing research can contribute to the discovery of valuable insight which will in return inform the strategic development of your enterprise!