Digital Development

Fillippo Lanubile, Fabio Calefato, Manolis Tzagarakis, Victoria Daskalou, Olga Georgiadou, Aris Koutoulogenis

Description

This course is part of the open online course "OpEn: Open-up entrepreneurship" or "A learning walk in digital entrepreneurship".

It aims at developing the digital comptetences of young entrepreneurs, focusing on open tools, content and data.

If you want to understand how young people could adopt digital technologies to create and run today’s enterprises, join this course!

The course consists of two units:

  • Unit 1- Understanding Digital Technology Fundamentals, which aims at providing you with a comprehensive overview of the key digital technologies by introducing some general aspects related to Web technologies, Content Management Systems, and Agile methods for software development.
  • Unit 2- Using Digital Technologies for Sales and Marketing, which discusses digital entrepreneurship through real business cases and presents how digital technologies can be used in marketing and sales
CC - Attribution
Course Syllabus

This course is part of the open online course "OpEn: Open-up entrepreneurship" or "A learning walk in digital entrepreneurship".

It aims at developing the digital comptetences of young entrepreneurs, focusing on open tools, content and data.

If you want to understand how young people could adopt digital technologies to create and run today’s enterprises, join this course!

The course consists of two units:

  • Unit 1- Understanding Digital Technology Fundamentals, which aims at providing you with a comprehensive overview of the key digital technologies by introducing some general aspects related to Web technologiesContent Management Systems, and Agile methods for software development.
  • Unit 2- Using Digital Technologies for Sales and Marketing, which discusses digital entrepreneurship through real business cases and presents how digital technologies can be used in marketing and sales
Course Objectives/Goals

At the end of this course young, existing or prospective entrepreneurs, will be able to:

  • Understand the fundamentals elements of the Web and its architecture
  • Understand the main concepts of Content Management Systems and apply tools for managing content on the Web
  • Understand the agile methodology for software development and participate to Scrum-based agile processes
  • Understand what is digital entrepreneurship
  • Recognize how to exploit digital technologies in order to build and operate a micro-firm
  • Use open and low-cost digital tools in simple business tasks
  • Adopt digital technologies for sales and marketing purposes
Target Group

Young -existing or prospective- entrepreneurs, University Alumni.

Prerequisites/Prior Knowledge

Basic computer and Internet use skills. Skills for the installation of simple software tools.

Instructional Methods

A combination of entrepreneurial storytelling, brief lectures and demonstrations of open-tools in every-day business will be employed.

Assessment Methods

A combination of quizzes and reflective exercises, involving online blog and forum contributions and discussions for peer assessment.

Instructors

 

 

Dr. Filippo Lanubile
Associate Professor
Director of Collaborative Development Group (Collab)
Dipartimento di Informatica
University of Bari, Italy

URL: http://www.di.uniba.it/~lanubile/

  

Dr. Fabio Calefato
Collaborative Development Group (Collab)
University of Bari, Italy

URL: http://collab.di.uniba.it/fabio/

Dr. Manolis M. Tzagarakis
Assistant professor
Department of Economics
University of Patras, Greece

URL: https://blogs.upatras.gr/tzagara/

 

Dr. Victoria Daskalou
Special Teaching Staff
Department of Economics
University of Patras, Greece

URL: https://blogs.upatras.gr/daskalou/

 Olga Georgiadou

Mrs. Olga Georgiadou
Computer and Informatics Engineer, M.Sc.
Media and Learning Center
University of Patras, Greece

URL: http://media.upatras.gr/

 

Mr. Aristidis Koutoulogenis

Materials Scientist
M.Sc. Audiovisual Arts in the Digital Age

Media and Learning Center
University of Patras, Greece

URL: http://media.upatras.gr/

 

Units

This course unit aims at providing you with a comprehensive overview of the key digital technologies by introducing some general aspects related to Web technologies, Content Management Systems, and Agile methods for software development. By the end of this course unit, you will be able to understand key concepts of the modern ICT area.

The course will provide you with valuable insights and skills to identify key opportunities for the information and software development needs of your enterprise or business venture now, and in the future.

 

 

What are the implications of the Internet use for a small firm?

How could young people adopt digital technologies to create and run sustainable enterprises?  

The scope of this course unit is to discuss digital entrepreneurship.

We will present cases of existing young entrepreneurs who exploited Internet technologies to build and operate today’s firms.

We will demonstrate the use of digital tools for sales and marketing in every-day business examples.

Emphasis will be given to free and open tools, content and data.

Your opinion will be valuable for our improvement!

Evaluation questionnaire

Please fill the central OpEn questionnaire that is hosted in the Business Development course.

Calendar