Unit 1: Understanding Business and Entrepreneurship

Scope

  • The course will provide you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of your enterprise or business venture now, and in the future.  
  • By the end of this course unit, you will be able to understand concepts such as entrepreneurial mindset, strategic decision making, and business modeling.  
  • You will also apply your learning through case study examples, reflective exercises and other tests.

 

Thematic Unit 1.1.1 Introduction to Management and Strategy (4 Hours)

Strategy is about developing an overview of your business and

getting a perspective about the future.  

How do you differ from competitors?  

What are the main challenges and opportunities lying ahead?  

 

Meet the instructor for this section:

Dr Despoina Filiou

Senior Lecturer in Strategy & Innovation

Manchester Metropolitan University Business School

 Visit my homepage

Learning Objectives

In this part of the course, you will develop an understanding of the main factors that influence competitive advantage.  You will learn about the main frameworks and tools that you can apply on your business to help you understand how the external environment, such as regulation, government policies and competitors, affect your business.  You will learn techniques to help you to better capture the uniqueness of your products and services and how to inform your decision making process about the future path of your business.

A Beginners Guide to Strategy (5 min podcast)

Mission, vision and objectives comprising business strategy.

Reflective Exercise: After watching the first podcast, use this link to compose your own mission statement, values and vision

Upload your documents to the relevant forum below

Forum: Mission statement, values and vision

Upload your mission statement and vision. Review at least one other submission and provide an evaluative comment

Bakers Vaults, "Smarter & Greener" (3 min business case)

The manager of Bakers Vaults, a pub in Stockport, Englang, explains how he applied environmentally friendly practices 

Strategic Change in Response to Changes in the Broader Environment: Analysing the Case of Bakers Vaults (3 mins analysis of the business case)

Using your existing understanding on Strategy to analyse the decisions made by Bakers Vaults

 

 

What is the Role of the Broader Environment in Influencing Business Strategy? (3 min podcast)

The PESTEL framework highlights the most crucial set of factors that can influence your business and strategy.

 

Reflective Exercise: Applying PESTEL to your business

Use this document to explore changes in your broader environment and how they affect your business.  Upload the Table provided in this document to the relevant forum

Forum: PESTEL

Upload your PESTEL Table to this forum. Review at least one other submission and provide an evaluative comment

How can Changes in your Immediate Environment (Industry-Sector) Influence your Business & Strategy? (5 mins podcast)

Reflective Exercise: Exploring the Impact of the Immediate Environment on your Business

Use this document to explore changes in your immediate business environment and how they affect your business.  Upload the Table provided in this document to the relevant forum

Forum: Immediate Business Environment

Upload the Table exploring the impact of the immediate environment on your business. Review at least one other submission and provide an evaluative comment

Thematic Unit 1.1.2 Intro to Marketing

Scope

This course unit aims to provide you with a comprehensive overview of the critical components by introducing some general aspects related to  marketing management , marketing research and novel  approaches of boosting  successful new ventures through the implementation of modern marketing techniques.

 

 

Meet the instructor for this section

Antonios Angelakis, PhD

Innovation Expert

The Small Enterprises' Institute (IME GSEVEE) 

 

Learning objectives

By the end of this course unit, you will be able to understand concepts such as  marketing mix, strategic positioning, marketing planning process and Marketing 3.0 which are core elements of the course.

The course unit aims to enhance  the understanding on the marketing management, providing you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of you enterprise or business venture through insightful marketing methods.

 

 

 

Thematic Unit 2_Introduction to Marketing_ENG

This course unit aims to provide you with a comprehensive overview of the critical aspects of marketing management and marketing strategies. 

QUIZ_Thematic Unit 2_Marketing_ENG
Quiz 1. Marketing ENG

This Quiz aims to enhance  the understanding on the marketing management, providing you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of you enterprise or business venture through insightful marketing methods.

Thematic Unit 1.1.3 Innovation and Entrepreneurship (6 hours)

Scope

This course unit aims to provide you with a comprehensive overview of the critical components by introducing some general aspects related to management and strategy, innovation processes, as well as by exploring methods and approaches of boosting entrepreneurship ventures through the implementation of innovation management techniques and the deployment of novel business models.

 

Meet the instructor for this section

Antonios Angelakis, PhD

Innovation Expert

The Small Enterprises' Institute (IME GSEVEE) 

 

Learning objectives

By the end of this course unit, you will be able to understand concepts such as entrepreneurial mindset, strategic decision making, and business modeling which are core elements of the course.

This course unit aims to enhance  the understanding on the innovation management and entrepreneurship, providing you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of you enterprise or business venture now, and in the future.

Thematic Unit 3_Innovation and Entrepreneurship_ENG

This course unit aims to provide you with a comprehensive overview of the critical components by introducing some general aspects related to innovation management.

Quiz 2. Innovation_ENG

This Quiz aims to enhance  the understanding on the innovation management and entrepreneurship, providing you with a valuable insight and skills to identify and act on innovative opportunities and inform the strategic development of you enterprise or business venture now, and in the future.

QUIZ_Thematic Unit 3_Innovation_ENG

Evaluating New and Existing Business Models and Ideas (1 hours)

 

Instructor for this part:

Dr Despoina Filiou

Senior Lecturer in Strategy and Innovation

Manchester Metropolitan University

The Pay by the Minute Cafe: Ziferblat (4 min business case)

A new business idea that offers an alternative business model to conventional cafes.

 

How can you Evaluate any New of Existing Business Ideas? The Business Model Canvas or BMC (5 min podcast)

The Business Model Canvas is a pictorial representation of your business model and by giving you an overview of your business it helps you with business idea evaluation.

Is the Business Model Canvas Useful for E-Business? Whatch this Application of the BMC on the e-business of Grumo Media  (14 min business application) 

Reflective Exercise: Applying the Business Model Canvas on your Business

Use this document to develop a Business Model Canvas for your business.  Upload the Table provided in this document to the relevant forum

Forum: Business Model Canvas

Upload the Table applying the Business Model Canvas to your business. Review at least one other submission and provide an evaluative comment

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein